Literally Eat the Road: Volkswagens Edible Ad

Volkswagen is known for making well designed cars that are fun to drive as well as having some of the best advertising in the industry. The german carmaker’s latest ad is actually edible.

“Eat the Road,” reads the copy. “Seriously, eat it.” The ingredients are listed on the side as “glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine.” It’s not really clear if those ingredients form the coating for the road that appears in the ad, or what. Are you supposed to wolf down the whole thing, paper and all?

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