Christkindlmarkt: Hudson’s Christmas Market
Hudson and Landsberg first came to us in 2018 with a job to design a logo for an exciting new event in Hudson called Christkindlmarkt. Christkindlmarkt is a three-day outdoor market celebrating Christmas and the culture of Hudson’s German sister city, Landsberg. Christkindlmarkt, pictured below, is a common tradition in Germany.
A Logo Design with “Gemütlichkeit”
The logo for Christkindlmarkt needed to be warm and cozy as well as represent the old world ambiance of German culture. Most importantly, the logo needed gemütlichkeit. Gemütlichkeit is a huge part of German culture, especially around Christmas. However, the exact meaning of gemütlichkeit is difficult to define as there are no exact translations for English. Some words closely related to the concept describe gemütlichkeit as “the sensation of warmth and well-being” as well as feeling “comfortable, genial, cozy, and pleasant.” With that in mind, we got to work and eventually came up with the final logo, pictured below. The only way to describe how we feel about the final logo is gemütlichkeit!
A New Logo for a New Tradition
We’re proud of the work we did with Hudson and Landsberg and can’t wait to see what Christkindlmarkt has in store this year. We’re thrilled to have been a part in creating a brand new tradition right here in our hometown in Hudson, Ohio. Experience gemütlichkeit and enjoy authentic German food, find one-of-a-kind holiday gifts, and listen to live holiday music from today, December 13th, until Sunday, December 15th.