Rebranding Racist Stereotypes

Rebranding Racist Stereotypes

On June 17, Quaker Oats announced that they will be rebranding Aunt Jemima, one of their longtime breakfast brands. Rooted in racism and Jim Crow era laws, Aunt Jemima dates back to 1889 and is long overdue for a rebrand. Quaker Oats has several other brands that are also in the process of being rebranded. Check out which Quaker Oats brands are rebranding here. Interested in seeing other companies and brands who are rebranding racist stereotypes? Read more on the topic of rebranding racist stereotypes here.