Brand Logo . . . Cookies?
For Christmas this year, we gave our longstanding client Child Craft a very special gift—a box of custom-made ginger bread cookies baked in the shape of their logo! You might remember a previous post we did about rebranding Child Craft and giving them a new brand identity and website back in 2017. If you haven’t read it yet, you can check it out here!
This whole idea began while we were designing some holiday web sliders for Child Craft’s website. One of the sliders we were working on featured a photo of some gingerbread cookies on a plate with various other Christmasy items lying around the table. First we started photoshopping a gingerbread man cookie, hoping to turn it into a clean version of Child Craft’s “Jack & Jill” brand mark, pictured above. The result of trying to photoshop the cookies into the right shape turned out looking . . . crummy.
While staring into the depths of our computer screens and searching for life’s meaning, a new idea suddenly occurred: Instead of using photoshop to make this cookie concept work, what if we just design a cookie cutter in the shape of the logo and make the cookies ourselves? . . . The more we talked about it, the more we realized we might actually be able to pull this off. Having the technology, software, and skills to design the cookie cutter (pictured above) and 3D model the cookie cutter (pictured below) we decided to give it a shot.
An hour or so and several design applications later, our creation was ready to be brought to life. This would be a job for print . . . 3D print, that is! (Shoutout to Embold for letting us use their 3D printer! You guys rock!) By the end of the work day, our 3D model cookie cutter was in the beginning stages of the 3D printing process. By 9 A.M. the next morning, the idea of creating a Child Craft brand logo cookie cutter had become a reality (pictured below).
Now, there was only one question that remained: Who has the domestic skill set required for baking 1-2 dozen perfectly cut-out and flawlessly decorated gingerbread cookies? Well, it turned out that all of us did! The whole process was a lot of fun and turned out to be such a rewarding experience.
Everyone worked together to create one of the most interesting Christmas gifts we’ve ever made for a client. When we hand-delivered the box of cookies and custom-made cookie cutter to Child Craft’s headquarters, they couldn’t believe it! Seeing the joy and surprise on everyone’s face was such a rewarding experience. (Plus, the cookies tasted pretty good, too!) Scroll through to see the baking and cookie decorating process, along with the final approved web slider we designed featuring the cookies.
First, we cut out the dough for the cookies. We made some sugar cookies and some gingerbread cookies for variety during the testing phase.
Once they were all baked and cooled, we decorated the cookies for the Child Craft brand, maintaining the classic gingerbread cookie appeal and aesthetic.
A whole plate of them, ready for their close-up, pictured above.
The final piece, ready and approved. Happy holidays!