Jeff and Melanie Brunty of Brunty Farms had been selling their pasture-raised eggs and meats direct from their farm for 15 years. When demand increased, they realized they needed toto continue providing customers with the highest-quality products.
So in 2018, , Artisanal Meats & Butcher Shop, opened its doors to do just that.
But first, the Bruntys came to us in need of
They also wanted to in Brunty Farms. Likewise, they wanted to call back to classic butcher shops, with a mom-and-pop feel, while staying modern.
Combining classic and contemporary, farm with upscale, might sound contradictory, but after our discovery session with the Bruntys, we knew.
Our first task was to that would connect The Farmer’s Rail to its beginnings at Brunty Farms. The logo needed to show that The Farmer’s Rail is a farmer-owned butcher shop dedicated to offering small-batch quality over mass-produced quantity.
To that end, we designed a classic black-and-white logo incorporating a cleaver and a pitchfork. The cleaver stands upright.
The name “Farmer’s Rail” curves above this icon in straightforward, bold lettering recalling the storefront .
Around the brand identity and logo,items like business cards, uniforms and apparel, and patterns to be used on custom butcher paper.
We also consulted on architectural and interior decorating matters to ensure that customers’ .
When the customer enters the shop,. At the counter, they see a matching wall logo. The employees are dressed in coordinating uniforms bearing the new logo. Even the products behind the counter are labeled with matching signage.
At every point, the customer in patronizing a well-established brand.
Melanie Brunty, Owner
The Farmer's Rail
With their new branding in place and a high level of brand awareness, The Farmer’s Rail had a. And the hype has not died down.
In fact, their first butcher shop has been so popular that Jeff and Melanie have decided to expand and are openingin nearby towns.