Acro Tool & Die is a family-owned machine shop established in 1951, at the height of the rubber industry in Akron, Ohio. Starting out as a tire mold component developer, theyinto precision metal manufacturing.
Currently, they serve clients around the world, across many industries, from medical devices to aerospace, injection molding, and more.
While Acro’s services evolved over time, their branding did not. Acro realizedto successfully expand into new markets and communicate their modern manufacturing capabilities.
After our discovery sessions with Acro’s team,including a new name and logo, with consulting on their website design.
We started with the name: Acro Tool & Die. It no longer matched their span of services.to provide precision metal solutions for a wide range of industries.
“Tool & Die” was too narrow, and “Acro” didn’t convey what they offered. After brainstorming and deliberating,.
It was important that we nod to our client’s role as a problem solver. Then we developed a new logo with a clean, centered font below a green labyrinthine M, representing the intricacy of their work.
The new name and logo.
We thenso everyone at MetalCraft Solutions would know how to use their new brand identity. Previously, Acro didn’t have brand identity standards, and there were a number of logos floating around.
No one was sure which was the right one. Our brand identity standards are designed to prevent any similar confusion in the future.
We were able to deliver MetalCraft Solutionsthey do and the global reach they have. They love the work we did.
In fact, their new website reads, “We didn’t want to box ourselves in—we needed an identity that better aligned with our growing markets and represented our broad capabilities. After much deliberation, our team agreed on MetalCraft Solutions, a name that speaks to our advanced offerings and reflects our traditional principles.”