Child Craft has been producing. They build cribs, beds, changing tables, dressers, and more. Their products look amazing and are designed to be safe and comfortable.
As a company, Child Craft is always. In fact, that hunger for innovation is what prompted them to reach out to KURTZ.
Child Craft’s existing branding was outdated and wasn’t connecting with their target customers—millennials starting families. They wanted to. It was important to keep their foundation present.
To reach their customers, Child Craft. They wanted an online store with full e-commerce capabilities. They also discovered another B2B company in their industry with a similar name, so they wanted the new branding to be distinct from competitors.
We started with the foundation—brand identity. From there,.
Based on market research, and repeated experimentation and evaluation, we chose bright colors, clean typography, modern layouts, and compatible lifestyle photography.
With a comprehensive brand identity in place,. At the time, Child Craft didn’t have e-commerce capabilities. They needed a site to share brand messaging, update product listings, and complete transactions.
Today, products need to be easy to find and purchase. Even minor hiccups and inconveniences can cause customers to shop elsewhere. For increased convenience,.
To reach a broader audience, Child Craft envisioned an alternative brand that would allow buyers to mix and match furniture styles, rather than buying a traditional coordinated set.
, giving more customers expanded buying options.
With Child Craft’s solid reputation, improved online presence, and new e-commerce capabilities, their. Child Craft was so pleased with our service that their vice president of product development, Liesl Emrikian, called KURTZ a huge asset to their company.
And vice president of digital Marketing, Jeff Worcester, wrote, “The KURTZ team has been hands down the best creative agency I've ever worked with, and I've worked with many in my 20+ year career in digital marketing. The team is fairly priced, efficient, responsive, and deadline-oriented, and the details do not get past them.”
Jeff Worcester, Vice President of Digital Marketing