5 Ways Good Design Will Improve Your Bottom Line

#5. GOOD DESIGN CREATES VALUE

money

The basic foundation of business is to create something of value and sell that thing. Good design adds value to exisiting “things” and creates value where there was none, value that can be sold directly or in tandem with other items.

Good design is good business.
Thomas Watson
CEO (1977), IBM

#4. GOOD DESIGN MAKES YOU HAPPY

people

Good design enduces happiness by invoking visceral (“it’s beautiful”), behavioral (“it’s functional”), and reflective (“it’s just like me”) psychological experiences. When two or more of these elements are activated dopemine is realesed in the brain. Are your customers more likely to buy when they feel euphoric?

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
Steve Jobs
Founder, Apple

#3. GOOD DESIGN INCREASES CONVERSION RATES

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Whether you’re selling gadgets online, products at retail, or services to other businesses, good design has been proven to increase desired conversions time and time again. Just think if your website could convert users at simply 1% higher than right now. Good design can do that.

Everything from a bag of potato chips to an online web service can generate incremental sales and better utility as a result of smart design.
Seth Godin
Author of Purple Cow

#2. GOOD DESIGN STRENGTHENS BRAND PRESENCE

branding

Nike, Starbucks, Target, these companies understand thad good design leads to not only an increased brand awareness but also loyalty from return customers. Good design attracts members to and grows your tribe, giving them something tangible to identify with, and become a part of.

Really successful design produces a crave-able product.
Don Goeman
President, Herman Miller

#1. GOOD DESIGN GIVES A COMPETITIVE ADVANTAGE

running

Apple has flourished and Microsoft has dwindled. Why? Good design. Lately Microsoft has been seen redesigning everything from their logo to their flagship products playing catch up in the good design game; it may be too late.

Design is a potent strategy tool that companies can use to gain a substantial competitive advantage. Yet most companies neglect design as a strategy tool.
Philip Kotter and G. Alexander Rath
Authors of Design: A Powerful but Neglected Strategy Tool

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