How to Pair Type

Pairing type can be a daunting task for even the most seasoned of designers. Proper combinations can make a design, while poorly chosen pairs can break it.

H&FJ, creators of the now ubiquitous Gotham and typographers extraordinaire, have put together a guide with four ways to mix fonts.

Its the interplay between fonts that gives them energy. The more distant the moods in a typographic palette, the friskier the design will be. Here, three fonts with distinctive silhouettes have been chosen for their contrasting dispositions: the unabashed toughness of Tungsten is a foil for both Archers sweetness, and the cheekiness of Gotham Rounded.

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