Not too many designers are going to be big fans of this decision. In fact I think it ranks right up there with Ikea using Verdana and UPS going "3-D". Okay, well maybe not that bad.
Brand New says:
As I see it, United has always had the cooler, hipper personality with its Saul Bass-designed tulip icon and Pentagram-crafted wordmark (and livery) as well as its lovely mid-00s TV advertising campaign by Fallon. Continental, on the other hand and despite its globe logo having matching Saul Bass origins is, well, bland. Competent, but boring. Last updated by Lippincott in the early 1990s, making the globe more refined and the typography more formal. So how can these two identities come together? Well, rather painfully.
via Brand New.