Jimmy Winkleman, a college freshman, has created a clothing line with a logo that looks like the reverse of The North Face logo and instead says The South Butt.
Well, not according to The North Face, a popular clothing company, who has decided to take legal action in the form of a cease and desist letter for selling what they see as a trademark infringement of their logo. Winkelman has decided to ignore the letter and this could lead to a legal showdown.
It seems like a bit of an aggressive strategy on The North Face's part for what is clearly a parody. Even Winkelmann's attorney, Albert Watkins said "I did try to explain with a great deal of candor to counsel for The North Face that the general public is aware of the difference between a face and a butt."
Although on the other hand The North Face is simply trying to protect their brand, image, and reputation for which they work very hard.
What do you think? Should Winkleman be allowed to continue selling The South Butt shirts or is The North Face justified in their cease and desist request?