Ferrari and Marlboro
The graphics on this Formula 1 car are either deceptively genius or quite a coincidence. Apparently when the car is racing around the track at 200 mph the barcode creates a blur which suggests the Marlboro logo, even though advertising tobacco is banned in the sport.
Marlboro has been the Ferrari F1 racing team’s major sponsor for more than a decade, but due to the F1 ban on tobacco sponsorships, the global cigarette marketer hasn’t been able to emblazon its brand logo on the cars, driver and pit crew uniforms, programs and promotions, despite paying millions of dollars to underwrite the team.
What do you think?
via @Issue.
I think the barcode design bears a strong resemblance to the Malrboro logo. At a speed or 200mph, Marlboro logo would look just go blurry. From a logo designer point of view, it's an ingenious solution to take advantage of the advertising loophole.
I agree, Lee.