Sure, good design is good business, but just what IS good design? How does one define something so subjective? Well, let’s take a few shots.
GOOD DESIGN IS INNOVATIVE
Good design doesn’t copy or imitate. Its originality is purposeful to the message at hand.
Where you innovate, how you innovate, and what you innovate are design problems.
GOOD DESIGN IS AESTHETIC
Aesthetic quality is integral to good design because it affects our well-being at a fundamentally subconscious and evolutionary level.
When most successful, design creates an experience that is both delightful and relevant to the human being.
CEO, Cheskin Research
GOOD DESIGN IS FUNCTIONAL
Good design is not beauty for the sake of beauty. It works. It communicates the message effectively while considering aesthetic brand objectives.
Form follows function—that has been misunderstood. Form and function should be one, joined in a spiritual union.
Frank Lloyd Wright
GOOD DESIGN IS HONEST
Good design does not mislead or misrepresent; it presents the message in precisely the right and truthful way.
As consumers we are incredibly discerning, we sense when there has been great care in the design, and when there is cynicism and greed.
Senior VP, Apple Computer
GOOD DESIGN IS UNDERSTANDABLE
Good design facilitates the communication of a message from a company to a customer in a way that is self-explanatory.
Good design is intelligence made visible.