What Does Good Design Mean?

Sure, good design is good business, but just what IS good design? How does one define something so subjective? Well, let’s take a few shots.

GOOD DESIGN IS INNOVATIVE

innovative

Good design doesn’t copy or imitate. Its originality is purposeful to the message at hand.

Where you innovate, how you innovate, and what you innovate are design problems.
Tim Brown
CEO, IDEO

GOOD DESIGN IS AESTHETIC

aesthetic

Aesthetic quality is integral to good design because it affects our well-being at a fundamentally subconscious and evolutionary level.

When most successful, design creates an experience that is both delightful and relevant to the human being.
Darrel Rhea
CEO, Cheskin Research

GOOD DESIGN IS FUNCTIONAL

function

Good design is not beauty for the sake of beauty. It works. It communicates the message effectively while considering aesthetic brand objectives.

Form follows function—that has been misunderstood. Form and function should be one, joined in a spiritual union.
Frank Lloyd Wright
Architect

GOOD DESIGN IS HONEST

honest

Good design does not mislead or misrepresent; it presents the message in precisely the right and truthful way.

As consumers we are incredibly discerning, we sense when there has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
Senior VP, Apple Computer

GOOD DESIGN IS UNDERSTANDABLE

understanding

Good design facilitates the communication of a message from a company to a customer in a way that is self-explanatory.

Good design is intelligence made visible.
Le Corbusier
Architect

HOW DO YOU DEFINE GOOD DESIGN?

Leave a Comment

Your email address will not be published. Required fields are marked *

close

CONTACT US

330.653.5370

43 Village Way, Suite 210
Hudson, Ohio 44236