Rethink The Food Label

Rethink The Food Label is a project aimed to use design to help solve some of the health issues in the U.S. The project has lofty goals, and is sorely needed. The current label is hard to understand, has no frame of reference, and most people just ignore it.

Rethink the Food Label is a project by the UC Berkeley Graduate School of Journalism’s News21 program and Good Magazine. We asked the public, food thinkers, nutritionists, and designers to redesign the Nutrition Facts Label to make it easier to read and more useful to people who want to consume healthier, more nutritious and wholesome food.

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