Albums may have never caught on if it wasn’t for the striking graphic work of Alex Steinweiss. He was the first person to package records with art and posters for promotion. This one, now obvious idea, took what was at the time a poor selling product and propelled it to the fore-front of culture and commerce.
Alex Steinweiss died this week at age 94. He was one of those people who are not hugely famous but who have changed the look of everyday things. In his case, the thing was the record album.
Listen to the story at NPR.