One of the most globally recognized logos, the Nike swoosh, just turned 40 this week. The origin of the now grand mark is quite humble.
When the Nike pioneers caught their first glimpse of the black, curvy checkmark, the graphic designer waited patiently for a reaction. Nothing. Then, what else you got? Carolyn Davidson, pushing back disappointment that spring day in 1971, pressed on. One by one, she presented a handful of sketches. But ultimately the three men circled back to the checkmark, her favorite.