Lipton Brand Guidelines

Lipton Brand Identity Standards iPod

Lipton Millionaire is an innovative way to get brand managers interested in the Lipton Brand by using a game format and an iPod app.

Lipton approached us with a problem: no one was reading their brand guidelines. However, when was the last time anyone got excited by brand guidelines?

SOLUTION: We created something completely unheard of – brand guidelines that are actually fun and engaging.

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