One thing we also all know is that you don’t mess with a Saul Bass logo. I mean, yes you can change it or get rid of it as there is no written law about it, but doing so will not win you any friends in this industry. The first smart move by OCD was to not mess with a Saul Bass logo, the second was to try to technically improve it. Working with Joe Finocchiaro and Jasper Goodall, OCD made some subtle updates to the three girl profiles.
At first glance it seems as though only the type has changed, however, upon a closer look you can see there are quite a few subtle differences to the mark as well that update it for today’s girls.
via Brand New.