Screw Nicorette. RISD ID grad Erik Askin has a better idea to help smokers kick the habit: Make cigarette packaging so irritating, you have no choice but to quit.
Ergo, he turned a rectangular pack into a thoroughly inconvenient diamond. Called Design to Annoy, the thing is so wide and the angling so severe, it’s impossible to grip without looking like a fumbling doofus.
via Fast Co. Design