Brand Tags

VW Logo

A logo is the visual representation of a brand, but what does that logo, that brand make you think? “A collective experiment in brand perception,” asks it’s users for a one word or phrase reaction to an image of a logo and then compiles the answers into a tag cloud. The results are interesting, often humorous, and very valuable to the brand owners.

Brands only exist in the mind of their consumers; how do brands exist in your mind? How does your brand exist in your customers mind?

tag cloud


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